The Business Challenge

Autodesk, leading software maker, knew that the more engaged users are in its trial products, the more likely they are to purchase a new product or upgrade. The company’s trial marketing team wanted to create a new software trial experience which would drive higher usage during the 30-day trial period.

The Business Solution

Incorporate Badgeville Game Mechanics into the trial experience to provide prospects with a guided, more engaging experience that enabled them to more fully experience the benefits and key differentiators of Autodesk products. With Badgeville, Autodesk increased trial usage 40%. Contact us for a deep dive on this case study and more!