The Business Challenge
Launched in 1996, Ask.com has built one of the largest communities on the Web, garnering millions of users. As a pioneering brand on the internet, it’s been committed to a mission of increasing personal knowledge by empowering people with answers to all kinds of personal and professional questions. Challenged by the rise of sites like Quora, it wanted to complement the site with a more social experience for users.
The Business Solution
Utilize Badgeville Social Mechanics to connect users with their topics of interest as well as other users with similar interests. By surfacing how people interact with the site in real-time, and driving a more social experience, Ask.com drove heavy increases in user behaviors and overall engagement across the site. Want to learn the details? Contact us for a deep dive on this case study and more!