The Business Challenge
Haymarket Media Group is a global media company specializing in producing magazines, websites and events for a wide variety of industries and audiences. Among their numerous award-winning publications isThe Clinical Advisor, a monthly journal distributed to more than 135,000 nurse practitioners and physician assistants across the United States. Though the ClinicalAdvisor.com website provided Web-only interactive polls, contests, quizzes and more along with access to articles, users were not actively engaging with this rich content.
The Business Solution
Haymarket created The Peer Network, a social loyalty system powered by Badgeville, to reward their users as they performed valuable behaviors on the site. Since layering Badgeville’s Engagement Mechanics on top of ClinicalAdvisor.com, Haymarket has seen considerable lift in user engagement. Contact us for a deep dive on this case study and more!