The Business Challenge

Beat the GMAT (BTG) is the world’s largest social network for MBA applicants, serving more than 2 million prospective students each year. In order to provide a more end-to-end service to its community, BTG launched MBA Watch, a social network aimed primarily at MBA applicants, students, admissions officers, GMAT teachers, and MBA consultants. BTG needed to ensure community members contributed content and shared knowledge on the network.

The Business Solution

Beat the GMAT utilized Badgeville Game and Social Mechanics to motivate behavior and influence users to share knowledge and connect with one another. Contact us to find out the results Hobsons Beat the GMAT has seen since implementing Badgeville.