The Business Challenge

PHX delivers world-class cost management solutions for TPAs, Taft-Hartley Organizations and Health Plans. From processing claims to managing PPOs, the company provides a one-stop solution to fulfill client needs and expectations to derive meaningful cost savings from healthcare claims. In this relationship-driven market, PHX wanted to create a modern loyalty program with smart gamification elements that would compel clients to participate with key features and content, but no B2B social loyalty program existed in PHX’s marketplace.

The Business Solution

By leveraging the flexibility of Badgeville, The Behavior Platform, PHX built the ‘U’ Premier Loyalty Program. Adding Game Mechanics to the cost management software encouraged users to leverage its library of resources and content, while anti-gaming mechanics prevented users from “gaming” the system to get unearned rewards. Want to see PHX’s results in four key areas? Contact us for a deep dive on this case study and more!