The Business Challenge
Mother Nature Network is a leading online media site that delivers breaking environmental news from around the web. The company brings in a large amount of traffic via its partnerships with Yahoo!, CNN and Headline News. However, since most visitors to the site were from referrals, MNN wanted a way to increase user retention and engagement. The company also was seeking innovative ways to offer brands sponsorship opportunities.
The Business Solution
Mother Nature Network chose Badgeville, The Behavior Platform, to embed a gamification program on MNN.com. Badgeville integrated seamlessly with Drupal to track and reward user-generated content contributions and engagement across the site. MNN also integrated Badgeville’s Social Mechanics to add a real-time activity stream that notifies users about how their peers interact on the site. Contact us for a deep dive on this case study and more!