The Business Challenge is a new kind of music company that connects emerging artists, entertainment service providers and audiences worldwide. Through live concerts, studio performances, and on-location video shoots, they have recorded, produced, and amassed a vast library of professional-quality music video content to distribute on behalf of their artists. They wanted to engage their audience and provide an immersive user experience beyond just posting videos.

The Business Solutions

Using The Behavior Platform by Badgeville and its mobile SDK, designed and created an innovative, new music discovery app on the iPad. It identified and rewarded for the behaviors it wanted users to perform, providing them an engaging, guided experience throughout its content-rich app. Contact us to know how has benefitted from using The Behavior Platform.