A new gaming tool is coming to the Middle East with Digital ad agency The Gamifiers as they launch operations in Dubai alongside a partnership with Badgeville.

The Dubai-based digital agency will specialize in Gamification and claims it is the first of its to open in the Middle East.

The partnership with Badgeville, a behavioral management platform and global leader in gamification, will cover all the region’s key markets to help measure and influence user behavior for businesses.

Sherif Dahan, founder and managing partner of The Gamifiers, said “We’re very excited to be pioneering Gamification in the Middle east.  Through our partnership with Badgeville, we’re bringing the best platform for behavior management and Gamification Worldwide today.”

He added: “Our team of talents will join hands with Badgeville Behavior scientists and top notch game/program designers to deliver state of the art gamification solutions to advertisers, enterprises and web portals across the Middle East”

Anthony Nemelka, Vice President of Business Development at Badgeville, said: “We’re excited to have our Middle East debut with The Gamifiers”